Content, Strategy & Messaging by Julie Taraska
Content, Strategy & Messaging by Julie Taraska
With COVID making store and showroom visits untenable, we devised a new type of multisensory, standalone video that, through scripted copy and a variety of sophisticated visuals, could tell a product’s story and fill that sales gap. We applied the concept to Stylex’s Still screens, writing and producing a short that detailed their visual poetics and practical applications. The video became the cornerstone of Still’s digital campaign, and the product has generated over $500K sales in its first four months.