Content, Strategy & Messaging by Julie Taraska
Content, Strategy & Messaging by Julie Taraska
Xorel Vue was both a new product and new product category for Carnegie, an award-winning fabric manufacturer and Certified B Corporation. We worked with the company’s VP of creative and marketing to develop its positioning, explain its value to end users, and identify its points of differentiation. Once those were set, we wrote and produced a brochure on the line, which we further repackaged into a one-sheet and social-media copy.