Account-Based Management
Produce e-books, RFPs, and presentations targeting specific potential and existing clients. Unite tactical marketing efforts with sales information, aiming to identify new markets and expand business with current accounts.
Brand Strategy
Articulate the value, vision, and unique selling points of a company. Position services for maximum effect in relationship to the market, audience, and competition.
Change Management
Develop the strategy, materials, and schedule to communicate shifts in name, purpose, and personnel to internal and external audiences. Work with marketing and human-resources departments to create clear messages and smooth transitions.
Communications Strategy
Select, clarify, and amplify internal and external messages to increase employee loyalty, win work, and gain media coverage. Forms range from marketing collateral and thought-leadership pieces to partnerships and live events.
Content Audit
Perform qualitative analyses on website and social-media content, determining if pieces are relevant to customer needs and consistent with company goals. Utilize analytics, optimize articles for search, and identify ways content can drive sales.
Content Strategy
Define audience, audit content, and develop voice. Create and implement all editorial systems to ensure success, including templates, editorial calendars, and training materials.
Copywriting
Develop and write all campaign aspects, including product descriptions, brochures, video scripts, CRM assets, and social-media copy.
Editorial Content Creation
Plan, write, and edit digital, print, and social-media copy and campaigns for B2C and B2B audiences. Develop features, videos, custom publications, and live events.